We’re loving it.
It doesn’t matter where you’re from, where you’re going, or what you do; there is simply no escaping those magnificent golden arches and that catchy jingle — ba da ba ba ba…I’m lovin’ it! According to Wikipedia, The McDonald’s Corporation is the world’s largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries across 35,000 outlets — so yeah. Chances are if you are alive on this planet today, you’ve eaten their food or at least heard of the incredibly ubiquitous brand.
McDonald’s is the fast food powerhouse and has transformed with every passing generation to keep their delicious operation both relevant and dominant. So how did they become the hottest fry in the box? Let’s take a look at how McDonald’s elevated themselves from a simple burger stand in California to a global phenomenon. These tasty tricks have kept Mickey D’s on top and could completely transform your brand. Mmmmm…
5 Tasty McTips To-Go:
1. Be Kind to Your International Customers.
Pulp Fiction is filled with witty dialogue, but when John Travolta talks about the “Royale with Cheese” from a McDonald’s in Paris in the cult classic, it signifies so much more than repartee. How many brands do you know of that are so universally recognizable and able to adapt to international markets the way McDonald’s has? It’s not just about the metric system, either — dining at a McDonald’s in Europe means all of the standard menu items, with the addition of local favorites. For example, a Parisian McDonald’s may have macaroons instead of chocolate chip cookies; a Chinese McDonald’s may offer spring rolls in addition to McNuggets. The consideration of international patrons is what has kept McDonald’s at the forefront of the franchised restaurant industry for decades. Be kind to your international customers; it shows you’re willing to go the extra mile to accommodate them.
My businesses reach far beyond our American borders. Several of my valued team members and clients don’t reside stateside. I am just as patriotic as my American flag wearing, gun totin’, ‘merica the beautiful singing uncle, but I know the importance of being considerate of other cultures. It’s a big part of what makes our country so wonderful! I welcome talent from anywhere and embrace their culture. It’s what I believe makes my business so successful; I have many different backgrounds providing well-rounded perspectives and ensuring our business is considerate of others. When you pay attention to those extra details, it shows a level of class and commitment that people want to work with.
“Take calculated risks. Act boldly and thoughtfully. Be an agile company.”Ray Kroc, founder of McDonald's
2. Be Consistent.
McDonald’s has become the gold standard for restaurant franchises around the world when it comes to consistency. When you go to a McDonald’s as a customer, you know what you’re going to get – crispy golden fries, special sauce, McFlurries – everything from your McDonald’s back home, available to you in millions of restaurants around the world. It’s because of this consistency that McDonald’s has created an international community that allows global patrons to share in a universal dining experience. When it comes to your own business, make sure you maintain consistency and encourage community in the same ways.
McDonald’s model has shown me how to create my own business culture. My customers know what to expect from me, and they participate in a community of other customers who enjoy working together and sharing in similar experiences. Being able to collaborate with others involved in similar business models is an awesome tool, and I am happy to provide that to my customers.
“Businesses increasingly have to differentiate themselves around their people, as much as their product, because thing are so replicable now.”
Steve Easterbrook, CEO of McDonald's
3. For Employees, It’s All About How You Finish.
According to company estimates, one in every eight American workers has been employed by McDonald’s — in case you didn’t realize, that’s a LOT of workers! McDonald’s has established plenty of programs to help employees go from being inexperienced in the workforce to transitioning into managerial positions, complete with health insurance and other benefits. From McDonald’s corporate perspective, it’s not about where you begin – it’s all about how you finish.
This encouraging atmosphere is why so many people flock to work for the golden arches every day They are happy to hire a lot of people who couldn’t find employment otherwise, and then they continue to guide those employees through a prosperous career path.
I am just as motivating and encouraging to my own team members; I base my team’s income on how much value they bring to my company, not on how many hours they clock. I am absolutely against a 9-5 mindset. I let my members know that as long as they can achieve our goals, it doesn’t matter how long you’re at your desk. I also do not keep them locked in one position. I let them know the their earning potential is up to them and based on their investment in the business and our mutual growth. That’s a big incentive for them to grow on their own terms, and can be very rewarding for both of us. I make sure they know how much I care about them finishing strong.
“What I’ve looked to do is try and become a change agent for good, to create the behavioral changes, the cultural changes to really embrace urgency, adopt a higher tolerance to risk, and just encourage people to make decisions.”Steve Easterbrook, CEO of McDonald's
4. Own Your Mistakes and Make Changes Immediately.
This doesn’t just apply to menu items that ended up being less popular than McDonald’s corporate had hoped, but also snags that have negatively affected the customer experience. Prove that you’re human. Show compassion toward your customers by fessing up to your mistakes and making the necessary changes to move on to bigger and better things for your brand and customer relationships.
Despite what my mama tells me, I am not a pillar of perfection and even though I hate to admit it, I make my fair share of mistakes. There have been many instances when customer satisfaction was less than desirable due to my own faults and slip-ups. I have found it’s better never to hesitate in addressing the issue. I acknowledge the problem and ensure my clients that it will be fixed immediately. Some customers respect my integrity and openness and allow me to show them how I can improve their experience, but others choose to end the business relationship after a mistake has been made. Either way, it is still important to show that I handle my business with integrity, and that I have no problem addressing and fixing problems on my end.
5. You’re Never Too Big (or Small) to Give Back.
McDonald’s has contributed to and even initiated several charities, including the Ronald McDonald House, which provides comfort and care to impoverished children and their families. It’s important to give back to your community on both local and global levels. It doesn’t matter if you’re just starting out as a company or if you’ve been established and operating for decades – make a plan to give back, and see how it benefits your business, your customers, and your karma in the long-run.
I may not have McDonald’s money, but it doesn’t mean I don’t give back. I have been and involved in multiple charities and non-profit organizations with interests ranging from human and animal rights to toys for tots. Doing work without getting rewarded is rewarding… for the soul. Plus, it shows customers that even the biggest businesses might actually have a soul. It’s an amazing feeling to be part of organizations whose purpose is to better the lives of others in a variety of ways.
- Be Consistent. Create a business model that customers the world around will learn to expect and enjoy being a part of.
- Be Kind to Your International Customers. Be considerate of international customs and adjust your products to show you care and are willing to show respect.
- Own Your Mistakes. When you acknowledge and address the mistakes you make, it shows you’re human. You want happy customers, but you also need to maintain your integrity. Being honest about screw-ups will do wonders for building a trusting relationship.
- It’s All About How You Finish. Give your team members opportunities to grow. It encourages your people to work harder and stay for the long haul when you offer incentives for professional development.
You’re Never Too Big (or Small) to Give Back. Make sure you are giving back to others who are in need. It will benefit your business with good publicity, but it will also make you feel all warm and fuzzy on a personal level.
I’ll take a number 2 combo with a side of prosperity, to-go.
Anyone else ready to hit the drive-thru? All these golden knowledge nuggets are making me hungry. Anyway… McDonald’s ultra-successful, almost immortal business lifespan features a few themes you should take away from the window. They are considerate of their customers as well as their employees. They want to create a culture that acknowledges its hugely diverse consumer base and goes the extra mile to welcome them. Employees are what make or break the business, so McDonald’s offers incentives to grow within the company and keep employees aiming high, and they’ve found ways to give back to the communities that have embraced their burgers and fries. Take these McTips to heart and learn to serve up some serious business.