You may assume that a world-renown metal band has nothing to offer in the ways of becoming a successful entrepreneur – but Metallica isn’t just any metal band. Their outspoken founding member, Lars Ulrich made big splashes during the trials against Napster regarding music piracy and the rest of the band members remain vigilant activists for musician’s rights. It’s this tenacious attitude that has leveraged Metallica into not only a successful band, but an entrepreneurial force to be reckoned with.
3 key principles make up why Metallica is so successful today, all of which can be applied to your next million dollar business.
“Open mind for a different view and nothing else matters.”Metallica
1. Know Your Limits
Metallica has produced 9 studio albums, and two feature films (one narrative and one documentary). They’ve been able to maintain their success because they know their own limits as a band and their failings as Music Producers or Documentary Filmmakers. During the process of creating the film, “Through the Never” they let director Nimród Antal take the reigns and chose not to interfere where they weren’t needed. If you approach your business knowing your limits, you’ll be able to get out of your own way and let your product soar.
“Life is ours, we live it our way.”Metallica
2. Be Reckless
Being reckless doesn’t translate to being care-free or destructive, in this case it means being bold and courageous – not being afraid of taking chances. Metallica’s choice to make a film isn’t normal for a band, but they went for it anyway. When you have an inkling for how your business should go, don’t stop before you have a chance to explore it. Be reckless with your ideas, and pave your own way.
“Arrogance and ignorance go hand in hand.”Metallica
3. Check your ego.
You might be “the best” at something, whether it’s public speaking or pinball, but there’s a time and place to fan the flames of your narcissism. Don’t let your ego get the best of you when it comes time to put your product on the market. Metallica’s approach has always been, “What’s the best for this album?” or “What’s the best for this film?” Ask yourself, “What’s the best for this business or product?” The answers will lead you to success.