Disney Theme Parks are world renowned for curating the best possible experience for their customers. The rides, shows, training of the staff and overall design of the park are all optimized to provide the maximum amount of fun possible — a perfect customer experience.
Your Office Can Benefit From Re-Imagining Itself as a Disney Experience
Most doctors set up their practice office in the same way doctor offices have been designed for decades — plain walls, typical magazines, a TV playing daytime television shows in the corner of the room.
You can do better than this. What would it take to transform your office into feeling more like a luxury health spa that patients were excited to visit for each appointment?
First Impression Is Everything
What is the experience when a patient first comes across your practice? Does it seem boring or fun, interesting, and intriguing? Is there anything remarkable that patients would tell their family and friends about?
What about your office staff? When they answer the phones, are they excited to talk to each prospective patient, or come across as boring and monotone? Disney calls their park employees “Cast Members” because they know that each team member plays a critical role in the overall experience of their customers.
At the first consultation, are patients treated in a manner that is warm and welcoming, like a loving family member? Walt Disney focused on strengthening the relationships not only within his company, but with his customers. He valued their opinions, listened to their feedback, and strategized. Making people happy was his business.
Always Have More To Do
Disney parks are filled with endless fun opportunities. When your patient finishes treatment, do you offer more ways to improve and optimize their lives? Many doctors get stuck in the trap of only treating the current condition or illness. Instead, what would happen if you helped each patient optimize their lifestyle to be happy and healthy for years to come.
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